Which ad network is best, Adsterra or Monetag? Google AdSense Alternatives

Brooklyn Alice
2 min readJul 24, 2024

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Adsterra and Monetag are two well-known advertising platforms that have become strong alternatives to Google AdSense. Although Google AdSense is commonly seen as the preferred choice for publishers, these alternatives provide unique features and advantages, making them attractive options for website monetization.

Adsterra is a top-tier advertising network offering a diverse array of ad formats, such as display banners, pop-unders, direct links, and push notifications. With its worldwide reach and broad advertiser base, Adsterra enables publishers to effectively monetize their traffic. The platform is known for its high eCPMs (effective cost per thousand impressions) and prompt payments, making it a compelling option for website owners.

One of Adsterra’s most notable features is its advanced targeting options. Publishers can tailor their ads according to various parameters like geolocation, device type, operating system, browser, and more. This level of detail allows publishers to optimize ad placements and deliver highly relevant ads to their audience. Additionally, Adsterra provides a user-friendly interface and offers dedicated account managers to help publishers maximize their revenue.

Monetag, in contrast, is a versatile monetization platform offering a variety of ad formats, such as display banners, native ads, push notifications, and pop-unders. What distinguishes Monetag is its intelligent ad optimization technology, which ensures publishers maximize their revenue from traffic. The platform employs real-time bidding (RTB) to link publishers with the most relevant advertisers, leading to higher eCPMs and increased revenue.

Monetag also equips publishers with detailed analytics and reporting tools, enabling them to track performance and make informed decisions. The platform ensures timely payments through multiple methods, including PayPal, Payoneer, and wire transfer. Additionally, Monetag offers a dedicated support team available 24/7 to assist publishers with any questions or concerns.

Both Adsterra and Monetag present excellent alternatives to Google AdSense, giving publishers additional options for effectively monetizing their websites. These platforms provide competitive eCPMs, advanced targeting options, and comprehensive analytics, enabling publishers to optimize ad placements and maximize revenue.

However, it is crucial to understand that each platform has its own terms and conditions, which publishers should thoroughly review before signing up. It is also advisable to test multiple ad networks and compare their performance to determine the best fit for your specific website and audience.

Conclusion

Adsterra and Monetag serve as robust alternatives to Google AdSense, providing publishers with various ad formats, advanced targeting options, and comprehensive analytics. Their competitive eCPMs and prompt payments make them effective monetization solutions for website owners. Publishers should consider these platforms to diversify their revenue streams and optimize their website’s performance.

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